ARSENIC
Fashion apparel brand
Event Producer - Event Coordinator - Brand Promotion
"Bring Your Own Beanie" is an Arsenic popup event series meant to connect local communities together with music, food, and a free sewn-on logo to a beanie.
- Produced a cross-coastal event series designed to build brand awareness within local communities
- Talked with attendees to discuss Arsenics brand and products through personal storytelling and highlighting the community
- Designed event formats around personalized relationships between the brand and consumers
Concept, Strategy, & Execution
Set the concept and goals for each event before any logistics were planned, determining expected sales and product popularity ($1500-$6000 profit expected based on location)
Prioritized relationship building through locations to help local communities feel seen, while also hitting larger areas (Boston MA, Plymouth NH, Bed Stuy, Portland Maine, Buffalo NY, Grand Rapids MI, Pittsburgh PA, Bozeman MT, Burlington VT, Salt Lake City UT, Boulder CO)
Handled on-sight setup/takedown/displays/inventory and ran the events as the "shopkeeper" to ensure everything runs smoothly
Promotion & Community Building
Aiming to build lasting brand relationships instead of one-time turnout
Minimal promotion for events, relying on word of mouth and community networking to source attendees ranging from 20-250 over the course of any given pop-up
Reached out to members of each community to host events at houses, apartments, workplaces, etc. to drive through the "relatable" marketing, as well as cost effectiveness
