ARSENIC ANYWHERE
Event Coordinator
Worked directly under the owner/founder of Arsenic Anywhere on multiple projects for events across the country. I was brought on as an event coordinator and shopkeeper to streamline each event within the series. “With The Right People” slogan encapsulates Arsenic Anywhere's identity as a grassroots clothing brand based around connecting people and places, wherever it might be.
"Bring Your Own Beanie" is a popup event series meant to connect local communities together with music, food, and a free logo on a beanie.
The arsenic products available are for sale but mostly become reference pieces for sizing and feel. Intentions are to build a conversation with consumers and associate Arsenic with community and friends. Time has proven this strategy builds extremely loyal customers.
Coordinating these events comes down to strategic locations where smaller, tight-knit communities deserve some attention. Targeting places like Buffalo, NY and Grand Rapids, MI were strategic choices to validate small communities that are oftentimes overlooked, despite members of these smaller demographics deserving of the same experiences that Boulder CO, Boston, or NYC usually have.
